What?
“GNC Burn 60™ is a clinically proven thermogenic formula that helps to enhance metabolism, burn calories and boost energy levels. ” In other words, it can help make person loose weight. The picture above is an advertisement by GNC BURN 60™.
What can you see?
- The product
- Loot bag wide open
- Loot bag closed
- The loot bag’s design
WHO?
Most likely, the target audience of this brand are the people who wants to loose weight.
EXPLANATION:
In the advertisement above,the first loot bag is opened. Most probably because the consumer hasn’t bought anything yet. It creates an image where the half body of the model isn’t that thin yet. Proceeding to the second loot bag which is closed shows that the product was already bought. The image of the half body of the model shows the sudden lost weight. A much much thinner version.
Why is it powerful?
It’s powerful because it’s creative and well done. It easily caught my attention, making me analyze the message behind it. It is an effective ad because with just the use of loot bag, GNC BURN 60 was able to portray its product’s use and strength.
marshmarian 