WHAT?
“The World Wide Fund for Nature is an international non-governmental organization founded on April 29, 1961, and is working on issues regarding the conservation, research and restoration of the environment.”
Visuals in the picture above is the earth in the form of an ice cream.
WHO?
The target audience are every one.
EXPLANATION:
It is a fact that ice cream melts because of heat. Basically, the picture above shows that the world is melting through the form of ice cream. It depicts global warming, that earth is so hot already.
Why is it powerful?
It’s powerful because WWF was able to relate earth with ice cream metaphorically. Showing the relation how bad our world’s condition already is through the ad presented.
marshmarian 