What?
“LASIK, which stands for laser in-situ keratomileusis, is a popular surgery used to correct vision in people who are nearsighted,farsighted, or have astigmatism.”
The visuals presented is a prison and glasses outlined in the middle with the bars. In addition the tagline “just for how long will just see the world through your glasses? Release your eyes by Lasik.”
Who?
Its target audience are obviously people wearing glasses or has eye-sight problems.
Explanation:
Basically the ad shows that its as if one is prisoned when wearing glasses since it can be a hassle most especially when you lost it or not have it. It feels as if one is deprived from seeing the world when they have a bad eye sight. Limited only to what glasses can envision them.
Why is it powerful?
I find the ad powerful because I have never seen wearing glasses in such perceptive. I don’t wear glasses and I know some disadvantages to it like you can’t wear it in your sleep or when you play sports. But I have never seen it this way (however some people wearing glasses might relate to). Yes glasses are meant to help you see things clearly but ironically,it can restrain you from seeing beauty since it has disadvantages. So go for LASIK!
marshmarian 