“Karen Po”

OLA AMIGOOOOS! For my last blog post, I give to you my all time favorite classic commercial produced by McDO.

(Pardon for the pic. This is the best one that I can get)

So basically this is a commercial about Karen and her grandfather who’s going to eat in Mcdo. Throughout the whole commercial, Karen’s grandfather keeps calling her “Gina” and a point came where she kind of became pissed. By the end of the film, it showed that the grandfather sliced his burger into half and said a very warm-hearting line saying “Ito, para sa paborito kong apo, si Karen.”

I love the concept behind this commercial because it shows a grandfather and granddaughter relationship. Basically it’s trying to convey to its audience like “malakimutan na ang lahat but good things must be shared.”

Laser Eye Center: “Release Your Eyes by Lasik”

What?

“LASIK, which stands for laser in-situ keratomileusis, is a popular surgery used to correct vision in people who are nearsighted,farsighted, or have astigmatism.”

The visuals presented is a prison and glasses outlined in the middle with the bars. In addition the tagline “just for how long will just see the world through your glasses? Release your eyes by Lasik.”

Who?

Its target audience are obviously people wearing glasses or has eye-sight problems.

Explanation:

Basically the ad shows that its as if one is prisoned when wearing glasses since it can be a hassle most especially when you lost it or not have it. It feels as if one is deprived from seeing the world when they have a bad eye sight. Limited only to what glasses can envision them.

Why is it powerful?

I find the ad powerful because I have never seen wearing glasses in such perceptive. I don’t wear glasses and I know some disadvantages to it like you can’t wear it in your sleep or when you play sports. But I have never seen it this way (however some people wearing glasses might relate to). Yes glasses are meant to help you see things clearly but ironically,it can restrain you from seeing beauty since it has disadvantages. So go for LASIK!

WWF: The world is melting

WHAT?

“The World Wide Fund for Nature is an international non-governmental organization founded on April 29, 1961, and is working on issues regarding the conservation, research and restoration of the environment.”

Visuals in the picture above is the earth in the form of an ice cream.

WHO?

The target audience are every one.

EXPLANATION:

It is a fact that ice cream melts because of heat. Basically, the picture above shows that the world is melting through the form of ice cream. It depicts global warming, that earth is so hot already.

Why is it powerful?

It’s powerful because WWF was able to relate earth with ice cream metaphorically. Showing the relation how bad our world’s condition already is through the ad presented.

GNC BURN 60: Loot bag

What?

“GNC Burn 60™ is a clinically proven thermogenic formula that helps to enhance metabolism, burn calories and boost energy levels. ” In other words, it can help make person loose weight. The picture above is an advertisement by GNC BURN 60™.

What can you see?

• The product
• Loot bag wide open
• Loot bag closed
• The loot bag’s design

WHO?

Most likely, the target audience of this brand are the people who wants to loose weight.

EXPLANATION:

In the advertisement above,the first loot bag is opened. Most probably because the consumer hasn’t bought anything yet. It creates an image where the half body of the model isn’t that thin yet. Proceeding to the second loot bag which is closed shows that the product was already bought. The image of the half body of the model shows the sudden lost weight. A much much thinner version.

Why is it powerful?

It’s powerful because it’s creative and well done. It easily caught my attention, making me analyze the message behind it. It is an effective ad because with just the use of loot bag, GNC BURN 60 was able to portray its product’s use and strength.

The Greatest Movie Ever SOLD

Last Thursday June 4, during our Concept Development class, our professor made us watch this documentary film entitled “The Greatest Movie Ever Sold.” At first when I heard the title I thought “is this a review about a specific movie that has the highest grossing in Hollywood?” But I stand corrected. Just a brief hands up so you guys won’t get lost since you might be thinking the same way as I do. This film is about Director Morgan Spurlock who documents how hard it is to actually get sponsors. From contacting companies to pitching his ideas in order to convince them. It also went to the point in the film where it shows that his ideas got rejected.

In my personal opinion, this film is very informative and a must watch especially to students/people who are aspiring in working in the advertising industry. I’m not recommending this to discourage you guys (whoever’s out there aspiring to be one). I repeat, I AM NOT DISCOURAGING YOU. It’s just that this is the reality of what we’re going to journey on. This film basically became an eye-opener to me, showing that there’s more to what meets the eye. It portrays that advertising industry can be very competitive and harsh. One should be mature enough to accept rejections and continue to keep the creative juice flowing. It shows the reality of a brand/product/company’s power over films and those wo/men trying to produce it.

Smokers never win.

This is an advocacy campaign by “Kick it Before it Kicks You”

IMAGES in the Ad:

• Hangman: Aligned by using cigarettes
• S M     K     N G
• “Smokers never win”
• Girl kicking a cigarette
• Kick it before it kicks you

Research:

• We are all familiar with hangman right? Well jic some  of you doesn’t, hangman is a game where in one guesses a word by stating letters. The catch is that there’s only this specific number of mistakes in guessing the right letters. One mistake means one line. Until hangman gets formed does one loses.
• “Smoking is a practice in which a substance is burned and the resulting smokebreathed in to be tasted and absorbed into the bloodstream.” It is then evident that smoking kills.

ATTENTION- SEEKER AD:

• Using Hangman in a form of cigarette’s adds on to the ad’s message.
• Missing letters in the word “smoking” emphasizes death.
• “Smokers never win” summarizes the overall message of the ad.

Through the combination of elements such as the objects used, slogan

and other visuals that is evident in the ad, makes

it powerful and catches attention for its uniqueness.

Examining closely, it was able to fully use the game

which is Hang man to put across their

advocacy or message.

Unicef: Unite for Children

Ola readers! Today I am presenting Unicef’s tv commerical ad on “there are children who play to be invisible” (yes that’s the commercial’s tagline).

Probably now y’all readers been thinking that my past blogs have always contained stuff like “don’t buy” and stuff so yes dear readers. I am a fan of advocacy advertisements. Right now 2/4 of my posts are about advocacy (soon to be 3/5). Why am I a fan? Becauuuusee advocacy advertisements are such genuises where it can easily integrate a certain object or person or something and make it a powerful weapon or symbolism such that it would attract viewers and at the same time, inform them in a moral/good way.

OKAYY thaatt was off topic but just to defend or more on, explain my side. I’m sure some if you agree, yes? Anyways as I was saying I’m presenting Unicef’s tv commerical. I’m going to post the link after the whole article so watch it after reading my blog, yes?

Above are screenshots of the chosen commercial. So in the commercial, the boy was trying to play by building something but all of a sudden he heard the sound of the door, click open. Well turns out that the thing that he was building is a cabinet (which is cool. You go kid. I can’t even do that). As soon as he heard that, he hides using the cabinet toy. Then shows half body of a man. From this we can conclude that perhaps the kid built the cabinet to hide from the man. Or perhaps the kid was being abused.

The tagline, “There are children who play to be invisible” was well suited with the commercial. It goes to show the problem in the world since playing is to have fun. But in cases of other kids, toys or such remedies are being used to hide away from abusers. 

https://www.youtube.com/watch?v=6NpU0Y4px_g

McDonald : OPEN AT NIGHT ad

This is McDonald’s billboard advertisement with the tagline “OPEN AT NIGHT.” McDonalds are in favor of attracting people of any class as their consumers. However basing it on the advertisement, it is evitable that McDo is mostly targeting night shift workers or students with night classes since it shows in the visual the seemingly obvious time which is night time. Putting across the message as if they’re saying that that fast food restaurant is open and ready to satisfy one’s empty stomach.

What are the obvious elements present in the ad which makes helps delivering their message to its audience?

They made it such a way that the lights of the billboard would create a visual image forming an “M” which obviously looks like McDo’s logo. It also used only colors red (dominant in the photo), yellow and white and those are McDo’s colors.

WHY do I find the ad interesting?

I find the ad interesting because the designers of the ad thought of a way in which they would tell the consumers that McDonalds is available even at night in a manner where they incorporated in a creative way by putting the basic medium which are the colors and the object present which is the light (which can symbolize as like being “open” or people present in the specific place) forming Mcdo’s logo.

Once again another splendid and genuis advertisement by McDo!

Global Action in the Interest of Animals (GAIA): Plastic Bags Kill

Hi guysss! Sorry for this super duper late post. Got delayed for like how may days cos of our internet at home. I don’t know how I’m going to make it up but I’ll just make this blog short yet as informative as possible.

Today I’m presenting you this very mainstream-ish/ popular advertisement which was produced/made by Global Action in the Interest of Animals. GAIA for short. They’re advocating this message which is: Plastic Bags Kill.

First off, why is the ad so effective? It all falls down to its CONCEPT. The concept was well established and thorough. If I have to say, it’s a genius that they were able to make an eye catching visual representation of it. And guess what? It became popular that it was all over the internet.

As you can see in the picture, those are animals printed on the plastic bag and when you grab the plastic bag’s handle, it would look as if you’re strangling the animal. So what’s the message behind this? It’s very simple yet informative. It’s a fact that there had been a gradual increase with the usage of plastic bags and what this advocacy advertisement is trying to say is that we should stop using it because it kills. It kills animals

Why should we be concerned?

We should be concerned because plastic bags has a long term effect since it does not decompose easily thus will turn out to be piles of trash. In addition, it kills animals as said on the ads and as the most intellectual creatures alive, it is our responsibility to not put them to harm. So BE AWARE. DON’T USE PLASTIC BAGS ANYMORE.

FedEx: China-Australia ad

Online shopping is very trending today because in a way, it’s less hassle since people won’t have to go around stores just to select things that they wish to buy. Personally, I like buying jackets or other cute things I find online however there’s also a downside to this. Some sellers have poor courier which fails to deliver the packages on the said or agreed date. This leaves the consumer furious or unsatisfied.

I’m not focusing on online shopping but on home-to-home delivery of goods in general. What I’m trying to say is that with this busy world, there is no room for delays. Anyone would want an “instant” or fast delivery.

FedEx answers to this problem directly. FedEx actually produced a creative marketing idea through an ad that conveys a powerful message regarding this issue.

The picture above is FedEx’s ad on China-Australia promoting goods or merchandise transportation between the 2 countries

What is the ad’s message?

Basically the ad is trying to tell its consumers to settle for the best courier which is FedEx. As seen in the ad where the guy passes this document to a girl suggests that their delivery is fast. That their service is convenient because they can transport merchandises by just the reach of their hand.